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Susan S. Elliott, author of Across the Divide went to work for IBM as a programmer in 1958. In this interview we look at what it was like to be woman in a man's world, what the opportunities are for women in technology today, why being the token woman on a board might be a GOOD thing and we get a look at Susan's criteria for success.
What are the benefits of using Facebook for your small business marketing, which types of businesses Facebook best suited to and how some small Australian businesses are effectively using Facebook to get results.Guest - Simon Dell of Two Cents Group.
Facebook is by far the largest (by number of users) social network platform and is very popular for both large and small brands alike. But successfully using Facebook to market your small business takes more than just starting a business page.
Blogging is possibly one of the earliest 'social media' platforms. Now that 'every man and his dog' appears to be blogging, how do you use blogging to stand out from the crowd, generate engagement and drive business outcomes?
Author Louise Woodbury introduces us to her new book, described as the definitive guide to becoming a business rockstar. We discuss why small business should aspire to be part of the global community and why it's important to regularly step out of your comfort zone. Listen to learn how to tap into your 'inner-Branson'.
How can you use Twitter to network? Today's guest looks what makes Twitter a great networking tool and how to convert your tweets to business. Plus news and social media tools to manage your online activity.
We know that social networks are good for promoting your business and creating a community. But what else is social networking good for when it comes to running a small business? Plus tips and tools to help you master social media.
What has been the biggest impact of social media on small business to date? What are the business advantages of 'being social'. Plus great social media tools for YOUR business.
Sharon Williams of Taurus Marketing is a pioneer in the Australian marketing agency industry. In this interview we look at the role of social media in your marketing mix, why personal branding is more important today than it has ever been and strategies to kickstart your marketing.
Lorrie Thomas is The Marketing Therapist and author of Online Marketing. In this interview we look at the key components of online marketing, why your website is THE most important piece of online marketing arsenal, the three Vs to successful social media marketing and how email can still be a powerful tool for marketing your business.
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