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INTRODUCTION

UntangleMyWeb.com is an award-winning business delivering web marketing solutions to small businesses with a focus on the tourism industry. Our dynamic and entrepreneurial crew help small businesses setup and implement effective web strategies using proven digital planning frameworks. We are passionate about helping people make the most of the web, generally that means a return on investment that they can see.

THE CHALLENGE

The main business challenge we have had and continue to face is funding our growth. Being self funded we need to carefully manage our cash flow vs. our growth strategies. Developing innovative products requires a skilled innovative team, significant knowledge transfer and many development dollars!

THE SOLUTION

In 2010 we applied for an AusIndustry grant which we received in early 2011. In the 10 months following we trained over 500 Queensland tourism businesses in web marketing using face-to-face workshops and via our custom built online learning management system – www.mywebchool.com. This grant increased the capabilities of our industry and also funded the development of our training website which in turn grew our customer relationship database by 500 members!

A by product of training 500 tourism operators produced valuable insights into what they need and travellers expect when using their websites. We took this intel and used it to improve our Smart Toursim Website – www.smarttourismwebsite.com making it one of the most powerful and affordable digital marketing system available to accommodation, hotel and tour businesses.

THE BUSINESS BENEFITS

Over the past 5 years we have gone from a team of: 1 FTE, 1 old Mac Powerbook, 1 kitchen table and 1 mobile phone to 8 FTEs, 2 contractors, 20 workstations, 4 Optus mobiles, a virtual PABX and a strong national and international presence. We train tourism operators in every state and territory and our director has won 2 young achievers awards.
We have also invested heavily in our processes and continue to do so – from staff induction, project delivery through to web strategy frameworks.

Presenting web workshops to businesses across Australia, we regularly find ourselves in remote locations in need of Internet access which is where Optus 3G has been invaluable. Recently one of the team needed to update a presentation on-route to the Snowy Mountains using files located back in Brisbane. This proved to be no problem using a laptop paired to an Optus iPhone driving at 100km/hr in the middle of nowhere. (Safety note- There were two in the car)

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