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Optus Business is proud to support the Australian Businesswomen's Network. Read articles from leading Businesswomen and help take your business to the next level.
The opinions expressed in these articles are those of the author and not those of Optus. The articles on this website contain general information only and are not intended to be relied on as legal, financial or professional advice. Readers should seek their own advice based on their specific business [or personal] needs.
An increasing number of small business owners and large corporations are outsourcing their administrative and design projects to skilled professionals. Not only is this cost-effective, it frees up in-house resources.
How much of the bottom line of your business is affected by the customer experiences your staff is providing?
The stats are in - investing in learning provides better returns than investing in the sharemarket, according to Australian Bureau of Statistics research.
In business we run out of money, we make choices either too quickly or too slowly, and we don't see the early warning signs of things about to go haywire.
Observing many people when I'm out and about attending various business related functions, I'm convinced that so many of them do not realise how powerful it is to make the effort to meet others and network.
With the rise in consumers taking their search for goods and services online, the importance for businesses to have a good website is heightened. But where do you start? What are the key elements to getting online? Here are the basics.
To help you manage social networking, here are seven of the biggest mistakes people make, along with tips to help you avoid them.
No matter what your business (online or offline), customers play a key role in your success. No customers equals no business - they are actually what you're in business for, right?
Do you know your career brand image? Do you have a strong sense of your brand message? What's your brand story? If you are looking to advance your career, these are questions you must be able to answer.
Technology has transformed the marketing landscape providing a multitude of exciting opportunities for business. Anne Sorensen of Marketing Is Us shows us three of these opportunities.
If you look at Australia's Top 10 companies you'll see 4 banks, 2 miners, 1 insurer, 1 Telco, 1 supermarket and a hardware chain. Their products aren't all that glamorous but what do they do really well that makes them successful?
Social Media represents a huge opportunity for business owners but it also takes commitment. Like anything in life - the more you put into it, the more you are going to get out of it!
The opinions expressed in these podcasts are those of the interviewer and interviewee/s and not those of Optus. The podcasts on this website contain general information only and are not intended to be relied on as legal, financial or professional advice. Listeners/viewers should seek their own advice based on their specific business [or personal] needs.
In this interview with Lindley Edwards, we discuss the power of the stories we tell about our business and that we weave around our lives, why asking the right questions is key to creating the future we want and how learning situations help us to create better narrative.
"Quit selling" - that's the surprising advice from leading US sales coach Jack Daly. He says customers don't want to listen to a sales pitch, they want to be persuaded that you can help solve their problems.
If you're ready for growth and have an acquisition in mind, tread very carefully. That warning from Dr Tom McKaskill, entrepreneur, educator, author and respected authority on all aspects of business growth. In this interview, Tom reminds listeners that many acquisitions fail without an effective strategy in place. Tom provides valuable insights into the factors that will make or break a successful acquisition, with important lessons for anyone about to embark on expansion.
Learn how to achieve fantastic new ideas that will take your business to a new level. In this interview, top selling US speaker and author Professor Lundin offers a highly refreshing approach.
Satisfied employees can lead to more satisfied customers, which can translate in turn to an improved bottom line. That's what staff engagement is all about, and Kevin Panozza is both a successful exponent and a passionate advocate.
Lisa Lovick of a Slice of Orange, a providore located in the heart of Orange, NSW. Together with her sister she's expanded A Slice of Orange which sells seasonal produce from the local region. In this interview we look at why more and more people are
My guest today is Angela Vithoulkas, co-owner of the Vivo Café Group, a highly successful cafe brand based in Sydney's Central Business District. We discuss how a cafe created national buzz and a world record on FourSquare, how to deal with small-business frustrations and why a multi-channel and social media marketing strategy is important for small business.
For many of us, running one business is more than enough. My guest today runs two businesses. Emma Lo Russo has brought together her experience to two businesses Digivizer and Validity Coaching. Emma joins me to talk about the pros and cons of running a portfolio business, that is, a collection of businesses. Host, Suzi Dafnis.
Designed to support the health and wellbeing of its customers and the planet, this innovative haircare business is being very green, down to the packaging, AND even in their marketing adopting terrific social media opportunities to grow their brand. Guest - Jose Bryce-Smith, Original & Mineral. Host, Suzi Dafnis
Is it possible for relationship partners to run a business together? When you're partners in life and business, who gets to be boss? What role do commitment, alignment and integrity play in creating a successful partnership and maintaining a healthy relationship.
My guest today is Marshall Goldsmith, author of MOJO - How to Get It, How to Keep It, How to Get it Back if You Lose it - a New York Times and Wall Street Journal bestseller. Dr Goldsmith is a world authority in helping successful leaders get even better - by achieving positive, lasting change in behavior: for themselves, their people and their teams. Host, Suzi Dafnis.
Anne-Marie Sparrow is Managing Director and owner of Sydney-based public relations agency Cube PR. In this interview we look at where public relations can fit into your marketing strategy, how PR crosses over into digital communication and how to make public relations work best for you.
Corrie McLeod is a skilled public relations professional who brings fresh approach to the industry. She has a keen interest in social media and ensures that the PR strategies for her clients are extended to include online communities and influencers.
Karen Matthews has over 22 years experience in national and international retailing, franchising and brand management. She's an innovative leader who operates by an intuitive style of "inside out" leadership. Her personal mantra is to "inspire people to be the best that they can be".
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The strategic choices we make every day are determined by the "strategic narratives" we tell ourselves. We face a challenge and we don't ask, "What does Porter's Five Forces tell me to think about?"
As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of left and right-brain thinking in the creation of the content.
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